The Long Tail: Building Community with Streaming Video

by ~ May 27th, 2008

screenhunter_325-may-27-0335 The Long Tail: Building Community with Streaming Video

The success of blogs has reinforced the idea of the Internet as community; people love to interact and be “in the know.”

So, how well does your blog satisfy their curiosity?

Increase your blog’s value and profits by using streaming video. Search engines recognize the importance of interactive content: they are now indexing “Flash” (.flv) and “Swish” (.swf) files.

Voxant Newsroom’s no-fee membership provides resources to embed streaming video news content on your blog.

Give your visitors what they want and get what you want: more revenue.

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Extend Your Blog Advertising: Go Mobile

by ~ May 21st, 2008

If you are already a publisher with Google AdSense, now you can extend the reach of your blog with Google Mobile Image Ads.screenhunter_03-may-19-2253 Extend Your Blog Advertising: Go Mobile This new service was introduced in April 2008 and can give you increased visibility to the on-the-move consumer. Beside the fact that Mobile Image Ads are designed to fit mobile telephone screens, they look exactly like the ads seen on desk/laptop computers.

In terms of format, publishers can select from image, text or a combination of both. Advertisers will be pleased to know that in 2007 testing this new format, the click through rate has proven that these ads work.

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Social Networking Moves to Internet TV

by ~ May 20th, 2008

screenhunter_03-may-19-0529 Social Networking Moves to Internet TV

Move over MySpace.com and find a seat Facebook, Media Zone TV has come to take social networking to a higher level: social media. Internet TV is a big deal–a multi-million dollar big deal to be exact. And this television advertising is targeted for budgets that have the major broadcast networks crying in their beer.

Webcasting conferences and downloading movies were just the beginning. Here’s sports and entertainment programming broadband style. Family oriented, interactive with subscription and pay-per-view access to a fast-growing customer base. Web based business can catch the early wave and use Internet television advertising to move their profits to a higher level.

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Searching for Some Keyword Research Relief?

by ~ May 19th, 2008

screenhunter_02-may-19-0427 Searching for Some Keyword Research Relief?

Although there has been a lot of debate about the usefulness of keyword research tools, the fact remains that whether you are talking about Web 1.0 or Web 2.0 (along with the rumor buzzing around Web 3.0!) keywords-the words and phrases that people use when they are searching for their stuff are mighty important.

So it might be worth your while to check KeyCompete.com
who offers a sweet deal to speed up and monetize your keyword research on your competitors without downloading any software. Having 130 million + keyword ratings at your fingertips can make your life a lot easier.

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Self Service Ads on the Rise in Blogs

by ~ May 10th, 2008

links-sm Self Service Ads on the Rise in Blogs

Forget about overdrive–making money with blog advertising has gone into hyperdrive. And you know we are talking about serious money when the Wall Street Journal sits up and takes notice. My Space and Facebook are racking up huge profits for merchants small and large.

Contextual advertising is no longer the only game in town: do-it-your display ads are now being brought to advertisers by companies such as AdReady without sacrificing quality or a mega-buck price tag. Combining blog link advertising with compelling content can add up to an Internet presence that keeps your competition on their toes.

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More News from the SEO Industry


Facebook Incorporates Liked Web Content Into Search Results
Fri, 03 Sep 2010 17:30:00 -0500 -

A little over a month ago, we reported this story "Facebook In Early Stage Search Engine Tests?" and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying 'liked' news content in it's search result drop down. In fact, further to what All Facebook reported, they are also displaying content shared by your network of friends that matches the keywords you are sharing.

Click to read the rest of this post...

Yedda Is Now AOL Answers
Fri, 03 Sep 2010 08:31:41 -0500 -

The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.

Click to read the rest of this post...

AP Stops Fighting Bloggers, Plans To Credit Them As News Source
Fri, 03 Sep 2010 08:29:21 -0500 -

Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break.

Click to read the rest of this post...

Anti Retargeting Campaign Strikes At Google In Times Square
Fri, 03 Sep 2010 08:22:01 -0500 -

Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck.

Click to read the rest of this post...

YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear
Thu, 02 Sep 2010 17:36:00 -0500 -

If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL restriction is a feature you can enable yourself.

Click to read the rest of this post...

Social Sharing Architecture on Ping, Apple's Music Social Network
Wed, 01 Sep 2010 17:20:45 -0500 -

Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today?

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Experian Hitwise Has Launched Two Major Search Products
Wed, 01 Sep 2010 07:42:15 -0500 -


At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don't mind if I finally get around to reporting the "news."

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Gmail Priority Inbox: Google Applies Algorithm to Email
Tue, 31 Aug 2010 19:26:09 -0500 -

Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read.

Click to read the rest of this post...

Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Tue, 31 Aug 2010 16:40:37 -0500 -

Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada.

Click to read the rest of this post...

Ad Networks and Exchanges Commit to Self-Certification by the IAB
Tue, 31 Aug 2010 07:50:44 -0500 -


One of the events that was part of Connected Marketing Week was a one-day forum on the "Future of Display: Ad Networks and Exchanges," which was co-programmed by the IAB Networks and Exchanges committee.

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