Got Your WOM-BA? Sting Your Competition with Word of Mouth Buzz Agents
by ~ July 4th, 2008. Filed under: Blog Link Advertising News.
Imagine this: you are looking for a product, service or a piece of information you need for your million dollar project.
You’re searching online and come across what might be the answer, but you don’t know the company. Hmmm, what to do? Aha-you think, let me ask Joe, he might know them.
You: Ring, ring: Hello? - Hey Joe, have you heard about the TQV company that sells blog widgets?
Joe: Nope, never heard of them, I use HLM Widgets Unlimited and they’re great! Fast service and reasonable price.
You: Wow–are they online? What’s the URL?
Joe: Oh yeah, very cool site too-www.HLMWidgets.com
You: Awesome! Thanks Joe, you’re the best!
That my friends, is the essence of what Bzz Agent is all about: it helps you harness the power of word-of-mouth (WOM) marketing in an organized way. It brings the right brands together with the right consumers to enhance traditional media buys.
Advertising can build awareness about your brand, but when one person recommends it to another person, your brand gains credibility. The results are powerful when traditional and new media work together: trial, purchase, adoption and commitment.
Plus 40% of WOM conversations include a reference to another form of media which means a lot more exposure for everyone. If you are ready to promote your brand, better get some WOM-BA going.
July 14th, 2008 at 8:45 am
[…] - bookmarked by 4 members originally found by boblicon on July 13, 2008 Got Your WOM-BA? Sting Your Competition with Word of Mouth Buzz Agents […]